Job title: Marketing Officer
Location: Wageningen, the Netherlands
Employment: Full-time, international position for an indefinite period
Area: Agricultural science and development
Education: University degree in marketing, communication, economics/business or related discipline plus further professional training in strategic marketing or similar
Experience: Marketing of publications or similar products and services with at least 5 years managing a marketing programme at strategic and operational levels
CTA is an ACP-EU organisation established under the Lomé Convention, now succeeded by the Cotonou Agreement, between the EU and the African, Caribbean and Pacific (ACP) states. CTA’s tasks are to develop and provide services that improve access to information for agricultural and rural development, and to strengthen the capacity of ACP countries to produce, acquire, exchange and utilise information in these areas.
As part of CTA’s endeavour to improving its efficiency the Strategic Plan 2007 – 2010 (SP) aims at increasing outreach by a more equitable and commercial approach including market analysis of demand and existing offer, distribution and targeting modalities as well as pricing policy. CTA wants to move from a purely non-profit (and academic) to a more commercially dynamic approach. Since 2007, CTA has been actively working on integrating marketing as a strategic tool to determine both the development and implementation of its various activities, aimed at improving access to information on agriculture in order to improve rural livelihoods in ACP countries
Reporting directly to the Head of the Information Products and Dissemination Department (IPDD), under guidance from the Director, CTA for centre-wide marketing aspects and working closely with colleagues from IPDD and other departments the incumbent will:
(i) Refine and implement CTA’s publications marketing strategy 2009-2013 (with particular emphasis on printed and online information products and CTA’s range of corporate services) aiming at increasing the awareness of and demand for CTA’s information products and services and expanding CTA’s outreach;
(ii) Provide strategic marketing direction to ensure systematic availability of CTA’s products and services in all ACP countries;
(iii) In collaboration with the Distribution and Monitoring Units, assess the performance of CTA’s information products and services and their suitability for target beneficiaries and partners in both ACP and EU countries and focus CTA’s product line accordingly;
(iv) Develop effective and innovative market and needs analysis tools to determine and justify a relevant targeting approach;
(v) Directly manage the work of CTA’s Marketing Unit involving production of marketing materials in print and electronic format including for the CTA corporate website and CTA’s flagship publication Spore;
(vi) Work closely with the Distribution Unit on the improvement/innovation of (printed) publications delivery mechanisms;
(vii) Advise CTA management on effective and innovative ways to reinforce CTA’s network of partners through promotion of its corporate identity;
(viii) Develop synergies to promote and disseminate CTA products and expand outreach.
(i) A university degree in marketing, communication, economics/business or its equivalent in a combination of education, certified training and experience. Further professional training in strategic management, would be an asset;
(ii) Relevant professional experience in the marketing of publications or similar products and services including at least 5 years managing a marketing programme at strategic and operational levels;
(iii) Proven skills and experience in direct marketing and e-marketing techniques;
(iv) Proficient in word processing, spreadsheets and presentation software and good knowledge of Web 2.0 applications for marketing;
(v) Fluent in English or French and ability to work in the other language; knowledge of the Portuguese language is an asset;
(vi) Good organisational, inter-personal and communication skills in a multi-cultural working environment; international experience is an asset;
(vii) National of either a European Union member state or of one of the African, Caribbean or Pacific (ACP) states, signatories of the Cotonou Agreement.
A range of benefits, including private pension and health insurance scheme will support an attractive, largely tax-exempt salary.
Qualifying candidates are invited to forward latest on March 20th, 2009:
(i) One-page motivational letter explaining why he/she qualifies for this position;
(ii) Curriculum Vitae;
(iii) Scanned copies of relevant diploma’s and certificates;
(iv) Full contact details of three referees.
Please quote the source of the advertisement.
Please note that only candidates under serious consideration will receive written notice of the selection process.